{"id":42,"date":"2026-05-23T10:44:42","date_gmt":"2026-05-23T09:44:42","guid":{"rendered":"https:\/\/us.similius.com\/?page_id=42"},"modified":"2026-05-23T10:44:42","modified_gmt":"2026-05-23T09:44:42","slug":"history","status":"publish","type":"page","link":"https:\/\/us.similius.com\/?page_id=42","title":{"rendered":"History"},"content":{"rendered":"<style>\n  \/* ==========================================================\n     SCOPED STYLES \u2014 URENUS BRAND ALIGNMENT\n     - Primary Color: #2b2c48\n  ========================================================== *\/<\/p>\n<p>  #bh {\n    --ink: #1a1b2e;            \n    --muted: #5a5c7d;          \n    --surface-1: #ffffff;      \n    --surface-2: #f4f5f7;      \n    --surface-3: #edeff2;      \n    --brand: #2b2c48;          \n    --brand-2: #4a4c75;        \n    --brand-light: #e9eaf2;    <\/p>\n<p>    --radius: 12px;\n    --maxw: 1200px;\n    --mono: ui-monospace, SFMono-Regular, Menlo, Consolas, \"Liberation Mono\", monospace;\n    --sans: ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\";<\/p>\n<p>    --shadow-sm: 0 1px 2px rgba(43, 44, 72, 0.05);\n    --shadow:    0 10px 30px rgba(43, 44, 72, 0.08);\n  }<\/p>\n<p>  #bh, #bh * { box-sizing: border-box; }\n  #bh { font-family: var(--sans); color: var(--ink); background: var(--surface-1); line-height: 1.7; }\n  #bh a { color: var(--brand); text-decoration: none; font-weight: 600; }\n  #bh .container { width: min(100% - 2rem, var(--maxw)); margin-inline: auto; }<\/p>\n<p>  \/* Hero Section *\/\n  #bh .hero { position: relative; isolation: isolate; padding: 4rem 0 3rem; background: var(--surface-2); border-bottom: 1px solid var(--brand-light); }\n  #bh .hero::before { \n    content: \"\"; position: absolute; inset: 0; z-index: -1; \n    background: radial-gradient(circle at 10% 20%, var(--brand-light), transparent 60%);\n  }\n  #bh .hero-grid { display: grid; grid-template-columns: 1.3fr .7fr; gap: 4rem; align-items: start; }\n  #bh .hero h1 { font-size: clamp(2.2rem, 5vw, 3rem); line-height: 1.1; margin: 0 0 1.5rem; color: var(--brand); letter-spacing: -0.02em; }<\/p>\n<p>  \/* Founder Details *\/\n  #bh .founder-story { font-size: 1.05rem; color: var(--muted); }\n  #bh .founder-story p { margin-bottom: 1.5rem; }\n  #bh .founder-story strong { color: var(--brand); }<\/p>\n<p>  \/* Sidebar Card *\/\n  #bh .hero-card { background: var(--surface-1); border-radius: var(--radius); padding: 2rem; border: 1px solid var(--brand-light); box-shadow: var(--shadow); position: sticky; top: 2rem; }\n  #bh .hero-card h2 { font-size: 1.4rem; color: var(--brand); margin-bottom: 1rem; }\n  #bh .hero-card p { font-size: 0.95rem; color: var(--muted); }<\/p>\n<p>  \/* Stats *\/\n  #bh .meta { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; margin-top: 2.5rem; }\n  #bh .stat { padding: 1.25rem; border-radius: 8px; background: var(--surface-1); border-top: 4px solid var(--brand); box-shadow: var(--shadow-sm); }\n  #bh .stat dt { font: 700 .65rem var(--sans); color: var(--muted); text-transform: uppercase; letter-spacing: .1em; margin-bottom: 0.5rem; }\n  #bh .stat dd { margin: 0; font-size: 1.5rem; font-weight: 800; color: var(--brand); }<\/p>\n<p>  \/* Origin Section *\/\n  #bh .origin-section { padding: 5rem 0; border-bottom: 1px solid var(--brand-light); }\n  #bh .origin-layout { display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: center; }\n  #bh blockquote.pull { margin: 0; padding: 2.5rem; background: var(--brand); color: white; border-radius: var(--radius); font-size: 1.5rem; line-height: 1.4; font-style: italic; }\n  #bh blockquote.pull footer { color: rgba(255,255,255,0.8); font-size: 1rem; margin-top: 1.5rem; font-style: normal; font-weight: 600; }<\/p>\n<p>  \/* Timeline *\/\n  #bh section { padding: 5rem 0; }\n  #bh .section-title { font-size: 2.25rem; color: var(--brand); margin-bottom: 2rem; letter-spacing: -0.01em; }\n  #bh .eyebrow { font: 700 .8rem var(--sans); letter-spacing: .15em; text-transform: uppercase; color: var(--brand-2); margin-bottom: 0.75rem; display: block; }<\/p>\n<p>  #bh .timeline-grid { display: grid; grid-template-columns: 320px 1fr; gap: 4rem; }\n  #bh .rail { position: relative; padding-left: 2.5rem; border-left: 2px solid var(--brand-light); 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border-radius: 4px; background: var(--brand-light); color: var(--brand); text-transform: uppercase; margin-right: 0.5rem; }<\/p>\n<p>  @media (max-width: 900px) {\n    #bh .hero-grid, #bh .origin-layout, #bh .timeline-grid { grid-template-columns: 1fr; gap: 2rem; }\n    #bh .hero-card { position: static; }\n    #bh .rail { margin-left: 1rem; }\n  }\n<\/style>\n<div id=\"bh\">\n<section class=\"hero\">\n<div class=\"container hero-grid\">\n<div>\n<span class=\"eyebrow\">The Man Behind URENUS<\/span><\/p>\n<h1>From science to art<\/h1>\n<div class=\"founder-story\">\n<p>Now a dedicated practitioner of alternative therapies, <strong>Maq Masi<\/strong> began his career in Electronic Engineering. His first &#8220;patients&#8221; were complex machines; motors, batteries, and high-speed production lines where he served as a Lead Maintenance Engineer. His world changed, however, when he faced the limitations of conventional medicine through the loss of his beloved uncle to tongue cancer.<\/p>\n<p>This personal blow ignited a fire to revisit homeopathic literature he hadn&#8217;t touched in a decade. His first breakthrough came with a patient suffering from chronic Psoriasis; witnessing a total transformation after a single dose of <em>Tuberculinum 1M<\/em> provided the &#8220;spark&#8221; needed to delve into the complex works of <strong>Dr. Samuel Hahnemann<\/strong>.<\/p>\n<p>Word of Maq\u2019s success spread rapidly. Before he could even establish a permanent premise, he was requested by clinics in rural Gujarat. He soon found himself facing queues of hopeful patients that grew larger by the day, setting the stage for what would become his life&#8217;s mission.<\/p>\n<\/div>\n<div class=\"meta\">\n<dl class=\"stat\">\n<dt>First Case Success<\/dt>\n<dd>1996<\/dd>\n<\/dl>\n<dl class=\"stat\">\n<dt>London Practice<\/dt>\n<dd>2012<\/dd>\n<\/dl>\n<dl class=\"stat\">\n<dt>Lichfield Site<\/dt>\n<dd>2021<\/dd>\n<\/dl>\n<\/div>\n<\/div>\n<aside class=\"hero-card\">\n<h2>The Hahnemannian Code<\/h2>\n<p>the struggles Dr. Hahnemann faced during his time practicing Homeopathy forced him to move to a few different cities so that he can continue his provings. His avid observations on the potencies that yielded best results in constitutional conditions are the backbone of our range. We take pride in remaining true to those original methods. The primary potencies <strong>6C, 30C, 200C, and 1M<\/strong> still serve their purpose as envisioned by the founder: from acute relief to chronic and degenerative diseases.<\/p>\n<\/aside>\n<\/div>\n<\/section>\n<section id=\"origin\" class=\"origin-section\">\n<div class=\"container origin-layout\">\n<blockquote class=\"pull\"><p>&#8220;The strength of homeopathy lies in its individualised approach. Each patient is seen as unique, and remedies are chosen to match their specific symptom picture.&#8221;<\/p>\n<footer>\u2014 Maq Masi, Founder<\/footer>\n<\/blockquote>\n<div>\n<span class=\"eyebrow\">The Genesis<\/span><\/p>\n<h2 class=\"section-title\">Setting up Urenus<\/h2>\n<div class=\"founder-story\">\n<p>Urenus was born out of a refusal to compromise. While the broader industry pivoted toward mass-market &#8220;complex&#8221; preparations, Maq recognized that true healing required <strong>quality single remedies<\/strong> tailored to the individual.<\/p>\n<p>What started as a response to patient demand in London has evolved into a global operation. We expanded our inventory to include over 200 popular ingredients, ensuring that even the most specific constitutional needs could be met with pharmaceutical-grade accuracy.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"milestones\">\n<div class=\"container timeline-grid\">\n<div>\n<span class=\"eyebrow\">Chronology<\/span><\/p>\n<h2 class=\"section-title\">The Evolution of Care<\/h2>\n<p class=\"founder-story\">A journey marked by geographical shifts, technological upgrades, and a steadfast commitment to homeopathic integrity.<\/p>\n<\/div>\n<div class=\"rail\">\n<article class=\"milestone\"><time>2013<\/time><\/p>\n<h3>The London Clinic<\/h3>\n<ul>\n<li>\n<strong>Practice Model:<\/strong> Established first clinic in London offering face-to-face consultations.<\/li>\n<li>\n<strong>Methodology:<\/strong> Strictly individualised Hahnemannian single-remedy analysis.<\/li>\n<li>\n<strong>Preparation:<\/strong> Hand-succussion and dilution to ensure energetic integrity.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Foundation<\/span><span class=\"tag\">London<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2014\u20132015<\/time><\/p>\n<h3>European Complex Medicines<\/h3>\n<ul>\n<li>\n<strong>Integration:<\/strong> Introduced Dr Reckeweg, Heel GmbH, and GUNA formulations to broaden therapeutic scope.<\/li>\n<li>\n<strong>Philosophy:<\/strong> Adopted functional support for detoxification and organ drainage.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Expansion<\/span><span class=\"tag\">Integration<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2015<\/time><\/p>\n<h3>Relocation &#038; Remote Care<\/h3>\n<ul>\n<li>\n<strong>Geographic Shift:<\/strong> Relocated from London to Birmingham.<\/li>\n<li>\n<strong>Continuity:<\/strong> Launched online consultation services via video and written correspondence to serve a growing patient base.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Relocation<\/span><span class=\"tag\">Digital Pivot<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2016\u20132019<\/time><\/p>\n<h3>Global Precision<\/h3>\n<ul>\n<li>\n<strong>Customisation:<\/strong> Crafting non-standard potencies for cases not responding to conventional strengths.<\/li>\n<li>\n<strong>Reach:<\/strong> Significant expansion into the US and European markets.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Customization<\/span><span class=\"tag\">Global Reach<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2020<\/time><\/p>\n<h3>The Pandemic Pivot<\/h3>\n<ul>\n<li>\n<strong>Ethical Care:<\/strong> Offered free consultations during COVID-19 lockdowns.<\/li>\n<li>\n<strong>Bespoke Solutions:<\/strong> Remedies became widely sought after for safe, non-invasive health support.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Crisis Response<\/span><span class=\"tag\">Humanitarian<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2021<\/time><\/p>\n<h3>Scaling in Lichfield<\/h3>\n<ul>\n<li>\n<strong>Operations:<\/strong> Production moved to a larger facility in Lichfield to meet international demand.<\/li>\n<li>\n<strong>Technology:<\/strong> Introduced automated succussion machines for precise, standardized scaling.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Lichfield<\/span><span class=\"tag\">Scale<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2022<\/time><\/p>\n<h3>Liquid &#038; Drop Innovation<\/h3>\n<ul>\n<li>\n<strong>Formulas:<\/strong> Launched medicated drops in water-alcohol solutions for rapid absorption.<\/li>\n<li>\n<strong>Pediatric Care:<\/strong> Enhanced control for sensitive and pediatric dosing.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">R&#038;D<\/span><span class=\"tag\">Dosage Evolution<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2023\u20132024<\/time><\/p>\n<h3>Pharmaceutical Standards<\/h3>\n<ul>\n<li>\n<strong>Optimization:<\/strong> Automated pill impregnation and batch tracking implemented.<\/li>\n<li>\n<strong>Compliance:<\/strong> Alignment with international GMP documentation standards.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Quality<\/span><span class=\"tag\">GMP<\/span>\n<\/div>\n<\/article>\n<article class=\"milestone\"><time>2025<\/time><\/p>\n<h3>Inclusive Future<\/h3>\n<ul>\n<li>\n<strong>Inclusivity:<\/strong> Launched sucrose-free and lactose-free globules for diabetic and vegan patients.<\/li>\n<li>\n<strong>Patient-Led:<\/strong> Innovation remains strictly driven by direct patient feedback.<\/li>\n<\/ul>\n<div>\n<span class=\"tag\">Current<\/span><span class=\"tag\">Inclusivity<\/span>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<footer style=\"padding: 4rem 0; background: var(--surface-2); border-top: 1px solid var(--brand-light);\">\n<div class=\"container\">\n<p style=\"font-size: 0.95rem; max-width: 800px;\" class=\"founder-story\">The Urenus journey reflects a consistent commitment to precision, integrity, and compassionate care. From the manual succussion of the early London days to our high-tech Lichfield facility, we have preserved the legacy of classical homeopathy while making it relevant for a modern global audience.<\/p>\n<\/div>\n<\/footer>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Man Behind URENUS From science to art Now a dedicated practitioner of alternative therapies, Maq Masi began his career in Electronic Engineering. His first &#8220;patients&#8221; were complex machines; motors, batteries, and high-speed production lines where he served as a Lead Maintenance Engineer. His world changed, however, when he faced the limitations of conventional medicine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/us.similius.com\/index.php?rest_route=\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/us.similius.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/us.similius.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/us.similius.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/us.similius.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42"}],"version-history":[{"count":0,"href":"https:\/\/us.similius.com\/index.php?rest_route=\/wp\/v2\/pages\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/us.similius.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}